The year 2018 has been a whirlwind for Michigan basketball on and off the court, and it has been for us here at UM Hoops as well!
We introduced our new subscription model a year and half ago, and we’re really excited with how things have progressed. There was a learning curve, but we found our groove this summer and I’m proud of the content we’ve produced.
Not only did we make it through another deep run in the NCAA Tournament, we were also the only site to bring you video coverage of Michigan’s trip to Spain and keep you ahead of the curve on key recruiting targets like Cole Bajema.
Our goal is to provide the best Michigan basketball coverage on the internet, and everyone here is working hard to make sure that happens. I like to think that our subscribers are some of the most knowledgeable Michigan basketball fans around.
We want to build on that momentum and carry it into the season.
Due to a number of factors, this has also become my full-time gig for the foreseeable future. That makes this State of the Blog just a bit more important than previous ones, but it also means there’s a lot to be excited about for the upcoming season.
We’re very close to the point where UM Hoops is a sustainable operation, but we aren’t there yet. Here’s how we get there and what comes next.
1. November Pledge Drive
We’re running a pledge drive for the month of November. Our goal is to sell 500 new subscriptions by the time Michigan plays Purdue on December 1st.
To reach this goal, we’re offering our lowest public price on an annual membership. For just $32, you can get all of our content for the next year. That’s just $2.67 per month, less than a cup of coffee or a hot dog at a Michigan game.
We think that’s a pretty awesome price for all of the members-only content that we produce.
Remember: subscriptions give you access to all of our premium content including: in-depth analysis, recruiting updates and video breakdowns, AMAs and much more.
If you are already a subscriber, you can participate in the drive by gifting a subscription to a friend or family member who loves Michigan hoops — just in time for the holidays and basketball season.
If you don’t have any friends, or just don’t want to share, you can upgrade to a lifetime membership. We’ll be counting any new lifetime members as three subscriptions toward our 500 goal.
November Pledge Drive Progress
2. New writers
We are excited to welcome Rian Ratvanale and Bailey Johnson to the team as Orion Sang and Ethan Sears move on to new gigs. You might have already noticed their work popping up over the last few weeks, and they’ll be providing all of the day-to-day content that you’ve come to expect.
3. Expect more content
I don’t have a full-time job and won’t be writing regular features at The Athletic this year, which means that I’ll be publishing a lot more content here for our community.
I’m bringing the Big Ten Power Rankings back to UM Hoops and will provide more Big Ten content that many of you told me that you missed last year.
We’re also be introducing other new features throughout the year. One of those is an in-depth look at the X’s and O’s behind Michigan basketball. We’re calling it Film Room.
More X’s and O’s content was a common request when we conducted our summer survey, so we’ve brought Gibson Pyper on as a regular contributor to break down the game. Pyper is an expert at diagramming and explaining offensive and defensive sets. He’ll be posting breakdowns of the Wolverines or the teams they play. His first post, a look at Michigan’s defensive principles, is available here.
We’re always looking for new types of content to add, so don’t hesitate to suggest an idea and expect more to come during the season.
4. T-Shirt design contest
We launched a merch store earlier this summer, but it is only stocked with gear featuring our logo. That’s pretty cool, but we want to do more.
We are going to run a T-shirt design contest. Anyone can submit a design. If we choose to produce your shirt, we’ll provide a UM Hoops lifetime membership and ship you a copy of your shirt.
Please be mindful of rules and regulations preventing the use of copyrighted materials or player names or likeness. Submit any designs to firstname.lastname@example.org.
5. Gift subscriptions
We are excited to introduce gift subscriptions! You can purchase an annual or lifetime subscription for friends, family members, enemies or acquaintances right on our website.
You don’t have to provide any information about the gift recipient, just make a purchase and check your email for a message that includes a redemption link to pass along to the recipient.
Thank you, as always, for your continued support!